Sulwhasoo - First Care Activating Serum Limited Edition Cover Page

FIRST STEP TO HEALTHY RADIANCE

FIRST CARE
ACTIVATING SERUM
LIMITED EDITION

Sulwhasoo’s bestseller, First Care Activating
Serum Limited Edition,
a work of art with a
modern take on the traditional beauty of Joseon
Dynasty’s
white porcelain, showcases Korea’s
unique, pure and simple aesthetics.

Experience the all-new 2022 First Care
Activating Serum.

FIRST CARE
ACTIVATING
SERUM
LIMITED EDITION

First Care Activating Serum awakens skin radiance
with
JAUM Activator^™, Sulwhasoo’s
anti-aging golden ratio formula.

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Sulwhasoo
PORCELAIN MOON

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ENTER OUR ORBIT

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FIRST CARE
ACTIVATING SERUM
LIMITED EDITION

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Sulwhasoo

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Sulwhasoo
THE LOVERS

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SULWHASOO'S NO.1 SERUM^*
^*BASED ON KOREAN CONSUMER DATA AS OF 2021
(NO.1 IN TOTAL NUMBER OF CUSTOMERS, NO.1 SERUM PURCHASED BY NEWLY ACQUIRED CUSTOMERS, NO.1 PRODUCT IN NUMBER OF RETURN CUSTOMERS, NO.1 IN THE RATIO OF REPURCHASING CUSTOMERS)

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OVER 400,000 CUSTOMERS
HAVE PURCHASED
A MINIMUM OF 10 BOTTELS^**
^**BASED ON PRODUCT SALES WITHIN AMOREPACIFIC FROM ITS FIRST RELEASE IN 1997 TO 2021

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FIRST CARE
ACTIVATING SERUM
LIMITED EDITION

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Sulwhasoo

The Art Gallery
of Sulwhasoo

Experience the all-new 2022 First Care Activating
Serum, a work of art with a modern
take on the
traditional beauty of Joseon Dynasty’s white porcelain.

THE FIRST STEP
SKINCARE ROUTINE

Apply the First Care Activating Serum right after
cleansing.
This unique first step serum instantly
absorbs into your skin.
Enjoy the fresh it provides
priming your skin from deep within.

AWAKEN SKIN RADIANCE
WITH JAUM ACTIVATOR^™

JAUM Activator^™,
Sulwhasoo’s anti-aging
golden ratio
formula,
make your skin look
healthier and awake
natural
radiance from
deep within, activating
the master of skin
universe, caring the skin’s
most essential element,
vital to fight against signs
of aging
Sulwhasoo’s proprietary technology
derived from an
end-to-end data-
driven product design process
encompassing
ingredient selection,
processing, formulation, and lead time.

AFTER 8 WEEKS OF USE

MAKE YOUR SKIN LOOK MORE RADIANT THAN EVER

+7.64% ENHANCES
THE LOOK OF
SKIN RADIANCE
+10.76% INCREASES
HYDRATION
+1.6% IMPROVES
THE LOOK OF SKIN
TRANSLUCENCY

From a clinical study of 32 women (ages 35 to 36)
after 8 weeks of use,
conducted from
September 16 to November 15,
2019, by the P&K Skin
Research Center, Korea

FIRST CARE
ACTIVATING SERUM
LIMITED EDITION

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