Sulwhasoo model Yoona holding First Care Activating Serum

Visibly healthy, youthful-looking skin
NOW AND OVER TIME

FIRST CARE ACTIVATING
SERUM

First Care Activating Serum product lineup in various sizes

NO.1 ANTI-AGING SERUM
IN KOREA1)

SOLD AT A RATE OFONE BOTTLE EVERY
10 SECONDS2)
OVER 520,000 CUSTOMERSHAVE USED MORE THAN
10 BOTTLES EACH3)

1) Cumulative sales in 2025, based on Beauté Research data for Korea department stores 2) Based on SELL-IN results (Korea & international) from 2019 to 2025 3) Cumulative results from 1997 to 2025 in Korea

First Care Activating Serum product top view detail shot

FIRST CARE ACTIVATING SERUM

Visibly healthy, youthful-looking skin
NOW AND OVER TIME

  • 30ml
  • 60ml
  • 90ml
VIEW MORE
First Care Activating Serum with infographic of 5 aging signs: inner dryness, rough texture, fine lines, visible pores, and dullness

Aging that comes overlapping,
Spreading in a single moment

Close-up of model with radiant skin showing the effect of total aging care and skin recovery activation

First Care Activating Serum
Helps to prevent future visible signs of aging
For healthy, youthful-looking skin

SULWHASOO’S PROPRIETARY ANTI-AGING SAPONIN

LYMPHANAX™

LYMPHANAX™, ginseng aged through 500-hour unique natural fermentation process,
delivers 20 times amplified anti-aging saponins compared to regular ginseng.
It promotes moisture circulation and activates skin recovery* to help prevent accelerated aging.

*Recovery of dry and rough skin

ACTIVATEING THE SKIN’S NATURAL HEALTHY ABILITY

JAUM ACTIVATOR™

Formulated with Solomon’s Seal, Peony, Lotus, White Lily,
and Rehmannia as the five key ingredients
carefully selected among thousands of ingredients to consider their synergies,
Sulwhasoo’s patented ingredient JAUM ACTIVATOR™ activates skin’s natural power to fortify skin barrier.

E.G.R.3 Technology bio-technology for preventing accelerated skin aging

PREVENTING ACCELERATED SKIN AGING E.G.R.3 TECHNOLOGY™*​

Powered by LYMPHANAX™,
E.G.R.3 TECHNOLOGY™ helps activate EGR3, a key factor of skin function.

Addressing interconnected signs of aging at once,
it helps defend skin against future visible aging.

* EPIDERMAL SKIN SURFACE GRID REBALANCING TECHNOLOGY,
A bio-technology that suppresses accelerated skin aging and helps maintain healthier skin

Visible improvement
In 5 major signs of aging After using 1 Bottle

Close-up of model showing radiant and firm skin after using First Care Activating Serum
  • INNER DRYNESS
    +68.2%
  • INNER ELASTICITY
    +6.0%
  • TEXTURE&PORES*
    +15.4%
  • DULLNESS
    -2.6%
  • FINE LINES
    -27.2%

* Limited to temporary efficacy
 ** Clinical test result: 30 women aged 30-60,
Results from immediate use to 8 weeks

A SKIN-FRIENDLY FORMULA OF
FIRST CARE ACTIVATING SERUM

The First Care Activating Serum features a
skin-friendly formula
that swiftly and deeply absorbs upon application, delivering immediate hydration
to distressed skin and safeguarding
its essential elements.

EVOLUTION FOR 26 YEARS

Evolution of First Care Activating Serum (1997/2004/2009/2015/2020/2023/2026)

First Care Activating Serum
carrying on the aesthetics of Korea.
Sulwhasoo presents its 6th generation
showcasing the all-new history.