BRAND STORY | Sulwhasoo International

Phenomenal Beauty Crafted in Time

Holistic Beauty

Sulwhasoo believes in the power of time.
By bringing together traditional wisdom, decades of
accumulated research, and advanced science,
we harness the power to make time not an adversary,
but a true ally.

With that power, we look beyond the surface of the skin,
listening closely to the many signals the body sends,
and opening the way for skin to self-rejuvenate.

With a perspective that seeks the essence beyond what
meets the eye,
we focus on the skin's innate ability rather
than immediate change.

This is Sulwhasoo's Holistic Beauty,
and it leads to a phenomenal journey toward skin longevity.

60 Years of Dedicated Research,

Ginseng for Skin Longevity

Korean ginseng, layered with the marks of time. Sulwhasoo
recognized the deep vitality
of ginseng, which grows quietly and
steadily even in the harshest environments.

Its value lies not in immediate effects,
but in a strength that grows more resilient as it endures time.
Saponins, concentrated within ginseng as it draws on the energy of
the earth,
help the skin maintain its own balance and firmness
against external stressors.

Sulwhasoo's 60 years of research to bring the rejuvenating power
of ginseng to the skin
continue to advance long-lasting, healthy
Skin Longevity.

LYMPHANAX^™

Matured Ginseng That Awakens the Skin

Sulwhasoo's patented LYMPHANAX^™, formulated
with fermented
ginseng extract as its active
ingredient,
supports the skin's vitality mechanisms to
help revitalize the skin.
GINSENOMICS^™

Ginseng Made Good for the Skin
Through
Bioconversion Technology

GINSENOMICS™ (Compound K), obtained through
Bioconversion Technology, promotes the production
of hyaluronic acid in the skin and helps repair
collagen, delivering anti-aging benefits.
Ginseng Peptide^™

A combination of Peptides from ginseng
and 5 types of other peptides

Low-molecular-weight peptides are isolated and
purified from ginseng through their efficacy,
they strengthen collagen and skin firmness
and deliver anti-aging benefits.
GINSENG BERRY SR^™

The Precious Fruit of Ginseng

An anti-aging technology in which syringaresinol is
extracted and concentrated from ginseng berries as
an active ingredient, helping to address and defend
against visible signs of skin aging.

The Synergy of Five Botanical Ingredients

Jaum Activator^™
(AKA Korean Herb Extract),
Nurturing the Skin's Ability

Jaum Activator™is the proprietary ingredient that embodies Sulwhasoo's philosophy of Holistic Beauty.

Jaum Activator™is built on a complex formulation in which multiple ingredients are harmoniously composed so that they protect and complement one another to create synergy.

After extensive research into processing methods and combinations that deliver safe yet powerful efficacy, five botanical ingredients — peony, lotus seed, Solomon's seal, lily, and rehmannia — were carefully selected, giving rise to Jaum Activator™, Sulwhasoo's own signature formulation and foundation.

Jaum Activator™helps activate the skin's innate rejuvenating ability, improving barrier strength, hydration, and firmness.

The Skin Sulwhasoo Creates

Radiant, Resilient Skin

Every day, skin encounters subtle aging stressors
from the environment and lifestyle.
To address these stressors and visible signs of aging, skin needs
the strength to overcome
them on its own — its rejuvenating
power.

Sulwhasoo makes this rejuvenating power the foundation of every product's efficacy,
adding specific skin-improvement benefits
tailored to each product.

First Care Activating Serum cares for the entire flow of skin aging to complete radiant skin.
Concentrated Ginseng Rejuvenating Cream builds firmness layer by layer to deliver densely
resilient skin. Discover radiant, resilient skin completed by rejuvenating power,
with Sulwhasoo.

OUR JOURNEY

1932

Beginning of Sulwhasoo

Madam Yun Dok-jeong’s Camellia Oil
1954

Beginning of Our Research on Ginseng

Korea’s First Research Center for Cosmetics
1966

ABC Ginseng Cream

First-ever Ginseng-based
Cosmetics Product
1973

Beginning of K-Beauty

Ginseng Sammi Overseas Export
1997

First Care Activating Serum

First-ever “First Essence” Product
2021

The House of Sulwhasoo Bukchon

Sulwhasoo Bukchon Flagship Open
2022

Sulwhasoo Rebloom
2024

Royal Cultural Heritage Preservation
Utilization Partnership

Support for the reproduction and utilization of Banhwa (盤花)
2025

NBRI(New Beauty Research Initiative)
Symposium

Launch of a joint research initiative with the Department of
Dermatology at Johns Hopkins University School of Medicine
2026

60 Years of Ginseng
Science Research
2026

Banhwa Exhibition
2026

Launch in the Japanese and UK Markets

OUR JOURNEY

1932

Beginning of
Sulwhasoo

Madam Yun Dok-jeong’s
Camellia Oil
1954

Beginning of Our
Research on Ginseng

Korea’s First Research Center for Cosmetics
1966

ABC Ginseng Cream

First-ever Ginseng-based
Cosmetics Product
1973

Beginning of K-Beauty

Ginseng Sammi Overseas Export
1997

First Care
Activating Serum

First-ever “First Essence”
Product
2021

The House of Sulwhasoo
Bukchon

Sulwhasoo Bukchon Flagship Open
2022

Sulwhasoo Rebloom
2024

Royal Cultural Heritage
Preservation Utilization Partnership

Support for the reproduction and
utilization of Banhwa (盤花)
2025

NBRI(New Beauty Research Initiative)
Symposium

Launch of a joint research initiative with the
Department of Dermatology at Johns Hopkins
University School of Medicine
2026

60 Years of Ginseng
Science Research
2026

Banhwa Exhibition
2026

Launch in the Japanese and
UK Markets

Sulwhasoo Brand Story

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