Sulwhasoo brand belief
BUILDING A WORLD OF BEAUTY
POWERED BY ART AND HERITAGE
OUR PURPOSE
Sulwhasoo believes that there is an innovative artist in all of us.
We explore our heritage for inspiration and create new things that
challenges and changes perspectives.
We drew upon our own heritage to create new products that we see as work of art as
they transcend time and generations.
OUR BELIEF
At Sulwhasoo, we believe in a holistic approach to skincare.
Going beyond addressing visible issues on the skin’s surface, Sulwhasoo looks
deeply into the root causes of skin aging and addressing them at the source.
Our definition of genuine skin solutions involves the recovery of skin’s
rejuvenating system.
We believe that activating the skin’s potential is the first step towards
achieving healthy-looking skin.
For this, Sulwhasoo presents the skincare routine, starting with First Care
Activating Serum, formulated to activate your skin’s potential.
OUR INGREDIENT
Ginseng has been revered across cultures for its remarkable health and
regenerative benefits.
At Sulwhasoo, we have long been fascinated by this ancient root and its
potential to benefit the skin.
Our ongoing research on ginseng began with a simple curiosity: If ginseng is
good for your body, could it also benefit the skin?
As pioneers in ginseng research for skin, we have found the answer and
discovered a way to bring ginseng’s exceptional benefits to your skin.
OUR INNOVATION
The Sulwhasoo Heritage & Science Center (SHSC) lies at the heart of our skincare
solutions.
It is the driving force behind our innovative products that seamlessly blend
traditional Asian wisdom with modern science.
Since the 1960s, Sulwhasoo has been dedicated to researching and studying
ginseng, a key ingredient in our products. Our unwavering commitment to ginseng
has continued for over 50 years and has enabled us to create the best cosmetic
products today.
With a legacy of many firsts and bests, the SHSC remains at the forefront of
finding the most effective skin solutions for achieving healthy,
radiant skin.
CREATED
BY SULWHASOO
At Sulwhasoo, we believe that our products are innovative works of art,
resulting from the infinite combinations of Korean aesthetics and modern
sensibilities. Our skincare solutions are the culmination of decades of
evolution in the pursuit of beautiful skin.
Like any timeless work of art, our products are beloved and valued across all
generations.
OUR JOURNEY
-
1932
Beginning of Sulwhasoo
Madam Yun Dok-jeong’s Camellia Oil
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1954
Beginning of Our Research on Ginseng
Korea’s First Research Center for Cosmetics
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1966
ABC Ginseng Cream
First-ever Ginseng-based
Cosmetics Product -
1973
Beginning of K-Beauty
Ginseng Sammi Overseas Export
-
1997
First Care Activating Serum
First-ever “First Essence” Product
-
2021
The House of Sulwhasoo Bukchon
Sulwhasoo Bukchon Flagship Open
-
2022
Sulwhasoo Rebloom
Sulwhasoo Reblooms with Rosé